Earthlingo is a language exchange app connecting learners worldwide, helping them track progress and improve speaking skills through real-life conversations.

Overview

Designlab UX Academy 2023

Earthlingo recognizes that language is a collaborative effort that cannot be studied in isolation. Language learning requires a real-life context and the application of learned concepts to practical scenarios.

By connecting language learners with native speakers, Earthlingo provides an immersive experience that enables learners to practice speaking in a realistic context, further enhancing their language proficiency.

• User Interviews

• User Flows

• Information Architecture

• High Fidelity Wireframing

• Brand Style Guides

Problem

The three common challenges that can lead to struggles with learning a language are lack of confidence, lack of support, and lack of progress tracking. These challenges can make it difficult for learners to stay motivated, identify areas of weakness, and celebrate their successes.

Popular language-learning apps can help you learn the basics of a language, but they may not be enough to help you communicate effectively in real-life situations.

Opportunity

Sung, Y., & Chen, H. (2023). The effectiveness of conversational language learning apps: A study of college students in the United States. Language Learning & Technology, 27(1), 1-23.

In a 2023 study by the University of Southern California, students who used a conversational language learning app for 15 minutes a day for 12 weeks learned an average of 1,000 new words, increased their speaking fluency by 20%, and improved their grammar and pronunciation.

Competitive Analysis

Earthlingo offers a comprehensive and flexible approach to language learning, with features like collaborative learning, casual conversation, and personalized progress tracking. Unlike popular language learning apps like Duolingo, Rosetta Stone, and Babbel; Earthlingo includes realistic conversation practice, which helps learners to improve intonation, emotion, and timing.

User Interviews

11 participants
Ages 24- 36
1-hour virtual interview
10 questions w/ short answer

To design effective language learning experiences, I needed to understand our users' goals, abilities, and time constraints to gain insights into users' motivations, learning styles, pain points, and preferences.

"Language learning isn't just about memorizing words and grammar. It's about opening yourself up to culture, connection, and understanding. Speaking to natives is key"

Solution Ideation

Earthlingo prioritizes user flexibility and customization, while also fostering meaningful relationships and building a supportive community. In-depth conversations with others enhance language proficiency and cultural understanding, unlike other language learning apps that mainly offer games and social media features.

Key Value

The Rooms feature on Earthlingo connects language learners of similar interests and skill levels, providing a comfortable environment to improve speaking and comprehension skills. Host or join a room to enhance abilities at your own pace with a natural and engaging learning experience.

01.

02.

Track Your Language Journey

Earthlingo app allows you to set personalized goals and track your progress toward them. You can also log your practice sessions and receive personalized feedback on your strengths and areas for improvement.

03.

Connect with a Global Community.

Find users that share your same interests, speak at the same skill level, and want to learn the same language! Enhance your comprehension and speaking skills by immersive yourself with native users around the world.

Learning & Takeaways